Click Here For White Paper On Noncash Award Strategies

About Us

Top Brands leverages the power of products to improve business performance. Creating a wide variety of award solutions to suit every target audience. All with a personal touch.

Top Brands Employee Receives Award

Congratulations to Kim Jenkins who received the 2006 Excellence in Data Entry TOP National Marketing Group Award. The award is for accuracy, completeness, timeliness of product information and availability of images to the incentive industry through:

Our Mission

Helping customers profit from brand name merchandise and awards for corporate programs is what Top Brands is all about. Whether buying merchandise and awards for external or internal marketing programs, or corporate gifts and amenities, your success depends on …

  • customizing programs to yield optimal results
  • delivering the products or awards on time
  • making sure your program has the maximum potential impact on your target audience

...all hallmarks of each Top Brands program.

Mission Statement: To help organizations maximize the results of their merchandise programs by providing: a wide variety of cutting-edge award solutions to suit every target audience; reliable, timely fulfillment services; and knowledgeable, responsive customer service delivered with a personal touch.

Our Expertise

When you get right down to it, business success is only possible when the right people—whether they are employees, customers or vendors—are motivated to perform the right tasks to reach defined goals. And then, of course, achieve them. Top Brands understands the power and lure of selecting the right products to motivate and reward based on the unique profile of your target audience. Top Brands offers unparalleled skill and experience at matching products to the specific people you need to motivate, within the budget that makes sense. Define your challenge or problem and Top Brands will identify and quantify how products can best be used to provide solutions.

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Types of Programs

Top Brands provides expert award selection, sourcing, and fulfillment for the following applications:


  • Sales Incentives
  • Dealer Incentives
  • Channel Partner Incentives
  • Consumer Promotions
  • Employee Motivation
  • Safety Awards
  • Corporate Gifts
  • Giveaways
  • Training Initiatives
  • Amenities
  • Gift-With-Purchase
  • On-Pack Promotions
  • Permission-Marketing Incentives

Guiding Principles

Each Top Brands program is committed to the following principles to ensure your success:

  1. Maximize the impact of your merchandise programs
  2. Carefully pair merchandise to each demographic, down to the individual if necessary, in a wide variety of programs
  3. Provide reliable and timely fulfillment of ordered merchandise
  4. Respond quickly and kindly to customers, colleagues, dealers and vendors
  5. Include a personal touch into each phase of every program

Our history

Established in 1961 in Oshkosh, WI, Top Brands has earned a national reputation as a knowledgeable, reliable and trustworthy provider of brand name items for premier companies. We are experts in using products for promotions and incentives. Our passion for your success and get-it-done approach have contributed to a depth of experience and body of knowledge that make us an invaluable resource to any company needing to use awards or products in their marketing or management efforts.

Certified Women-Owned Business

Top Brands is a certified Women-Owned business. The Milwaukee Business Journal (June 24, 2005) ranks Top Brands as 20th in the Top 30 Largest Women-Owned Businesses in Wisconsin. A copy of our certificate is available upon request.

Industry White Paper, the Science Behind the Selection

The art of reward selection is one of the most important skills in the creation of a successful incentive program, and one that distributors and resellers sometimes overlook as a way to add value to customers. Here are some things to keep in mind when helping customers create effective incentive programs. Read more...

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